Kylie Jenner‘s good for business … if you’re in the Facebook business. Sorry, Snapchat.
As we reported … Snapchat’s value plummeted a whopping $1.3 billion the day after Kylie tweeted 18 simple words to bash the app. And, as of Friday’s market close, it kept going south.
Snap Inc. market value:
Feb. 21 – $22.78B (The day Kylie tweeted)
Feb. 22 – $21.40B
Feb. 23 – $21.41B
This is music to the ears of Snapchat’s rival … Facebook. The social media giant, of course, owns Instagram. Snap and the ‘Gram have been dueling for a few years now, but SC’s best feature — posting “stories” — finally made its way to IG, which has since gotten the upper hand.
The biggest tell … Facebook’s bottom line in market value:
Feb. 21 – $516.83B
Feb. 22 – $519.97B
Feb. 23 – $532.86B
Kylie might not have intended for any of this to happen … but such is her influence.